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H3: How long should SEO content be? H3: How often should you update your SEO content? H3: How do you measure the success of your SEO content? H3: What are some examples of good SEO content? Provide brief answers to some frequently asked questions about SEO content writing. Now that you have the outline of the article, let's start writing based on it step by step. Table 2: Article with HTML formatting How to Write SEO Content: A Complete Guide

SEO content is online content that is designed to rank well in search engines and attract organic traffic. It is also content that provides value to the readers and answers their questions or needs.

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Writing SEO content is not as hard as it may seem. You just need to follow a simple process that involves choosing a topic, finding a keyword, researching the SERPs, creating an outline, writing your content, optimizing it for on-page SEO, and proofreading and editing it.

In this article, I will show you how to create SEO content in seven steps. I will also provide you with some tips and guidelines to help you optimize your content for SEO.

Step 1: Choose a Topic

The first step in creating SEO content is choosing a topic that your target audience cares about and that is relevant to your brand and niche.

You want to choose a topic that solves a problem, answers a question, or fulfills a need for your potential customers.

There are many ways to find topic ideas for your SEO content. Here are some examples of how to use Reddit, competitor blogs, and personas to find topic ideas.

Reddit: Reddit is a popular online platform where people discuss various topics and share their opinions. You can use Reddit to find out what your target audience is interested in, what questions they have, and what pain points they face. To use Reddit, you can search for subreddits related to your niche, browse the top posts and comments, and look for common themes and keywords. For example, if you are writing about digital marketing, you can check out subreddits like r/digitalmarketing, r/SEO, r/content_marketing, etc.

Competitor blogs: Competitor blogs are blogs that target the same audience as you and offer similar products or services. You can use competitor blogs to find out what topics they are covering, what keywords they are targeting, and what gaps they are leaving. To use competitor blogs, you can search for them on Google using your niche keywords, analyze their content using tools like MozBar or Ahrefs, and look for popular posts, comments, and shares. For example, if you are writing about digital marketing, you can check out blogs like HubSpot, Neil Patel, Backlinko, etc.

Personas: Personas are fictional representations of your ideal customers based on their demographics, psychographics, behaviors, goals, and challenges. You can use personas to create content that matches their needs, preferences, and expectations. To use personas, you can create them using tools like Xtensio or HubSpot Make My Persona, or based on your own customer data and feedback. For example, if you are writing about digital marketing, you can create personas like Mark the Marketing Manager, Sarah the Startup Founder, or David the Digital Nomad.

Once you have a list of topic ideas, you can narrow them down by evaluating their relevance, demand, and uniqueness. You want to choose a topic that is relevant to your brand and niche, has a high demand from your audience and search engines, and is not too saturated or competitive.

Step 2: Find a Keyword

The second step in creating SEO content is finding a keyword that matches the search intent of your topic and has a good balance of search volume and competition.

You want to choose a keyword that reflects what your target audience is searching for when they look for information on your topic.

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You also want to choose a keyword that has a high enough search volume to indicate its popularity and a low enough competition to indicate its feasibility.

There are many ways to find keyword ideas for your SEO content. Here are some examples of how to use Google Suggest, Ubersuggest, and Ahrefs to find keyword ideas.

Google Suggest: Google Suggest is the feature that shows you autocomplete suggestions when you type something on Google. You can use Google Suggest to find out what people are searching for related to your topic and what variations and modifiers they are using. To use Google Suggest, you can type your topic on Google and see what suggestions appear. You can also add letters or words before or after your topic to get more suggestions. For example, if you are writing about digital marketing, you can type "digital marketing" on Google and see suggestions like "digital marketing course", "digital marketing agency", "digital marketing strategy", etc.

Ubersuggest: Ubersuggest is a free keyword research tool that shows you keyword ideas based on your topic along with their search volume, competition level (SEO difficulty), paid difficulty (CPC), and trend. You can use Ubersuggest to find out how popular and competitive your keyword ideas are and filter them by various criteria. To use Ubersuggest, you can enter your topic on the tool and see the results. You can also click on any keyword idea to see more details and related keywords. For example, if you are writing about digital marketing, you can enter "digital marketing" on Ubersuggest and see results like "digital marketing jobs", "digital marketing salary", "digital marketing skills", etc.

Ahrefs: Ahrefs is a premium keyword research tool that shows you keyword ideas based on your topic along with their search volume (global and country-specific), keyword difficulty (KD), click-through rate (CTR), cost per click (CPC), parent topic (the most relevant page ranking for the keyword), and SERP overview (the top 10 pages ranking for the keyword). You can use Ahrefs to find out how popular and competitive your keyword ideas are and analyze their ranking potential and difficulty. To use Ahrefs, you can enter your topic on the tool and see the results. You can also click on any keyword idea to see more details and related keywords. For example, if you are writing about digital marketing, you can enter "digital marketing" on Ahrefs and see results like "digital marketing definition", "digital marketing examples", "digital marketing courses online", etc.

Once you have a list of keyword ideas, you can narrow them down by evaluating their search intent, search volume, and keyword difficulty. You want to choose a keyword that matches the search intent of your topic, has a high enough search volume to indicate its popularity, and has a low enough keyword difficulty to indicate its feasibility.

Step 3: Research the SERPs for Your Target Keyword

The third step in creating SEO content is researching the search engine results pages (SERPs) for your target keyword and identifying the type, format, and angle of the content that ranks well.

You want to research the SERPs for your target keyword to understand what Google and the users expect from your content and how you can stand out from the competition.

There are many ways to research the SERPs for your target keyword. Here are some examples of how to use tools like MozBar, SERP Simulator, and AnswerThePublic to research the SERPs.

MozBar: MozBar is a free browser extension that shows you various SEO metrics and features for any page on the SERPs, such as domain authority (DA), page authority (PA), number of backlinks, title tag, meta description, etc. You can use MozBar to find out how authoritative and optimized your competitors are and what keywords they are targeting. To use MozBar, you can install it on your browser and activate it when you search for your target keyword on Google. You can then see the MozBar data for each page on the SERPs. For example, if you are writing about digital marketing, you can search for "digital marketing" on Google and see the MozBar data for each page.

SERP Simulator: SERP Simulator is a free online tool that shows you how your page will look like on the SERPs based on your title tag, meta description, URL, etc. You can use SERP Simulator to preview and optimize your page for the SERPs and see how it compares to your competitors. To use SERP Simulator, you can enter your title tag, meta description, URL, etc. on the tool and see the result. You can also enter your target keyword on the tool and see the results for the top 10 pages on the SERPs. For example, if you are writing about digital marketing, you can enter "digital marketing" on SERP Simulator and see the results for the top 10 pages.

AnswerThePublic: AnswerThePublic is a free online tool that shows you various questions, prepositions, comparisons, and related terms that people search for related to your target keyword. You can use AnswerThePublic to find out what subtopics, questions, and angles you can cover in your content and what keywords you can target. To use AnswerThePublic, you can enter your target keyword on the tool and see the results in a visual or list format. You can also filter the results by country or language. For example, if you are writing about digital marketing, you can enter "digital marketing" on AnswerThePublic and see the results in a visual or list format.

Once you have researched the SERPs for your target keyword, you can identify the type, format, and angle of the content that ranks well and use them as inspiration for your own content.

Step 4: Create an Outline for Your Content

The fourth step in creating SEO content is creating an outline for your content that covers the main points, subpoints, and supporting details that you want to include.

You want to create an outline for your content to organize your thoughts, structure your content, and ensure that you cover everything that is relevant and important for your topic and keyword.

There are many ways to create an outline for your content. Here are some examples of how to use tools like Workflowy, MindMeister, and Google Docs to create an outline.

Workflowy: Workflowy is a free online tool that lets you create outlines using bullet points and nested lists. You can use Workflowy to create outlines that are simple, flexible, and easy to edit. To use Workflowy, you can sign up for an account and start creating outlines using bullet points. You can also add notes, tags, colors, etc. to your bullet points. For example, if you are writing about digital marketing , you can create an outline like this on Workflowy:

Digital Marketing

Introduction

What is digital marketing and why it is important

What the article will cover

Step 1: Choose a topic

How to choose a topic that your audience cares about and is relevant to your niche

Examples of how to use Reddit, competitor blogs, and personas to find topic ideas

How to evaluate topic ideas based on relevance, demand, and uniqueness

Step 2: Find a keyword

How to find a keyword that matches the search intent of your topic and has a good balance of search volume and competition

Examples of how to use Google Suggest, Ubersuggest, and Ahrefs to find keyword ideas

How to evaluate keyword ideas based on search intent, search volume, and keyword difficulty

Step 3: Research the SERPs for your target keyword

How to research the SERPs for your target keyword and identify the type, format, and angle of the content that ranks well

Examples of how to use MozBar, SERP Simulator, and AnswerThePublic to research the SERPs

How to use the SERP research as inspiration for your own content

Step 4: Create an outline for your content

How to create an outline for your content that covers the main points, subpoints, and supporting details that you want to include

Examples of how to use Workflowy, MindMeister, and Google Docs to create an outline

How to use the outline as a guide for writing your content

Step 5: Write your content

How to write your content following your outline and using best practices for SEO writing

Tips on how to write for your audience first, use headings and subheadings, include keywords naturally, add internal and external links, use images and multimedia, etc.

How to use tools like Grammarly, Hemingway Editor, or ProWritingAid to check your writing quality and readability

Step 6: Optimize your content for on-page SEO

How to optimize your content for on-page SEO elements, such as title tag, meta description, URL, image alt text, etc.

Tips on how to use tools like Yoast SEO, Rank Math, or All in One SEO Pack to optimize your content

How to use tools like Google Search Console or Ahrefs Webmaster Tools to check your on-page SEO performance and issues

Step 7: Proofread and edit your content

How to proofread and edit your content for grammar, spelling, punctuation, readability, etc.

Tips on how to use tools like Grammarly, Hemingway Editor, or ProWritingAid to proofread and edit your content

How to use tools like Copyscape or Quetext to check your content for plagiarism and originality

MindMeister:

MindMeister is a free online tool that lets you create outlines using mind maps. You can use MindMeister to create outlines that are visual, creative, and interactive. To use MindMeister, you can sign up for an account and start creating mind maps using nodes. You can also add notes, icons, colors, images, etc. to your nodes. For example, if you are writing about digital marketing , you can create an outline like this on MindMeister:

Google Docs:

Google Docs is a free online tool that lets you create outlines using documents. You can use Google Docs to create outlines that are simple, familiar, and easy to share. To use Google Docs, you can sign up for an account and start creating documents using headings, bullet points, numbered lists, etc. You can also add comments, suggestions, images, links, etc. to your documents. For example, if you are writing about digital marketing, you can create an outline like this on Google Docs:

Once you have created an outline for your content, you can use it as a guide for writing your content. You can also adjust your outline as you write if you find new information or ideas.

Step 5: Write Your Content

The fifth step in creating SEO content is writing your content following your outline and using best practices for SEO writing.

You want to write your content in a way that is clear, engaging, and informative for your audience and that is optimized for search engines.

There are many best practices for SEO writing that you can follow. Here are some tips on how to write for your audience first, use headings and subheadings, include keywords naturally, add internal and external links, use images and multimedia, etc.

Write for your audience first: Your primary goal in writing SEO content is to provide value to your audience and answer their questions or needs. You should write in a conversational style as written by a human (use an informal tone, utilize personal pronouns, keep it simple, engage the reader, use the active voice, keep it brief, use rhetorical questions, and incorporate analogies and metaphors). You should also write in a way that matches the search intent of your keyword and the type and format of the content that ranks well on the SERPs.

Use headings and subheadings: Headings and subheadings are important for SEO writing because they help organize your content, make it easier to read and scan, and signal to search engines what your content is about. You should use headings and subheadings to break down your content into logical sections and sub-sections that cover the main points and subpoints of your topic. You should also use appropriate headings for H tags (H1 for the main title of your content, H2 for the main headings of each section, H3 for the subheadings of each subsection, etc.) and include keywords in them.

Include keywords naturally: Keywords are important for SEO writing because they help search engines understand what your content is about and match it to relevant queries. You should include keywords in your content naturally and strategically without overusing or stuffing them. You should include your main keyword in your title tag, meta description, URL, H1 tag, first paragraph, last paragraph, and at least one subheading. You should also include related keywords (synonyms, variations, modifiers) throughout your content to cover different aspects of your topic and avoid keyword cannibalization.

Add internal and external links: Links are important for SEO writing because they help improve the relevance, authority, and user experience of your content. You should add internal links to other pages on your website that are related to your topic or offer more information or value to your readers. You should also add external links to other websites that are reputable and trustworthy and that support your claims or provide more insights or resources to your readers. You should use descriptive anchor texts for your links that tell the readers and search engines what the linked pages are about.

Use images and multimedia: Images and multimedia are important for SEO writing because they help enhance the visual appeal, engagement, and retention of your content. You should use images and multimedia that are relevant, high-quality, and original or properly attributed to your content. You should also optimize your images and multimedia for SEO by using descriptive file names, image alt texts, captions, etc. You should also use tools like TinyPNG or Compress JPEG to reduce the file size of your images and multimedia.

These are some of the tips on how to write SEO content. You can also use tools like Grammarly, Hemingway Editor, or ProWritingAid to check your writing quality and readability as you write.

Step 6: Optimize Your Content for On-Page SEO

The sixth step in creating SEO content is optimizing your content for on-page SEO elements, such as title tag, meta description, URL, image alt text, etc.

On-page SEO is the process of optimizing the elements of your web page that are visible to the users and search engines. It helps improve the relevance, usability, and crawlability of your page.

There are many on-page SEO elements that you can optimize for your content. Here are some tips on how to use tools like Yoast SEO, Rank Math, or All in One SEO Pack to optimize your content.

Yoast SEO: Yoast SEO is a free WordPress plugin that helps you optimize your content for on-page SEO elements. It shows you a preview of how your page will look like on the SERPs and gives you suggestions on how to improve your title tag, meta description, URL, etc. It also gives you a readability analysis and a focus keyword analysis of your content. To use Yoast SEO, you can install it on your WordPress site and activate it when you edit your content. You can then see the Yoast SEO meta box below your content editor and follow the suggestions.

Rank Math: Rank Math is a free WordPress plugin that helps you optimize your content for on-page SEO elements. It shows you a scorecard of how well your page is optimized for your target keyword and gives you suggestions on how to improve your title tag, meta description, URL, etc. It also gives you a readability analysis and a rich snippet preview of your content. To use Rank Math, you can install it on your WordPress site and activate it when you edit your content. You can then see the Rank Math meta box below your content editor and follow the suggestions.

All in One SEO Pack: All in One SEO Pack is a free WordPress plugin that helps you optimize your content for on-page SEO elements. It shows you a preview of how your page will look like on the SERPs and gives you options to customize your title tag, meta description, URL, etc. It also gives you options to add social media tags, schema markup, XML sitemaps, etc. to your content. To use All in One SEO Pack, you can install it on your WordPress site and activate it when you edit your content. You can then see the All in One SEO Pack meta box below your content editor and customize the options.

These are some of the tools that you can use to optimize your content for on-page SEO elements. You can also use tools like Google Search Console or Ahrefs Webmaster Tools to check your on-page SEO performance and issues after you publish your content.

Step 7: Proofread and Edit Your Content

The seventh and final step in creating SEO content is proofreading and editing your content for grammar, spelling, punctuation, readability, etc.

You want to proofread and edit your content to ensure that it is error-free, clear, concise, and consistent.

There are many tools that you can use to proofread and edit your content. Here are some tips on how to use tools like Grammarly, Hemingway Editor, or ProWritingAid to proofread and edit your content.

Grammarly: Grammarly is a free online tool that helps you check and correct your grammar, spelling, punctuation, tone, etc. It also gives you suggestions on how to improve your word choice, clarity, delivery, etc. To use Grammarly, you can sign up for an account and copy and paste your content on the tool. You can then see the Grammarly suggestions on the right side of the screen and apply them as you wish. You can also install Grammarly as a browser extension or a desktop app and use it as you write.

Hemingway Editor: Hemingway Editor is a free online tool that helps you check and improve your readability, sentence structure, style, etc. It also gives you suggestions on how to simplify your language, avoid passive voice, remove adverbs, etc. To use Hemingway Editor, you can copy and paste your content on the tool. You can then see the Hemingway suggestions on the right side of the screen and apply them as you wish. You can also download Hemingway Editor as a desktop app and use it offline.

ProWritingAid: ProWritingAid is a premium online tool that helps you check and improve your grammar, spelling, punctuation, style, readability, etc. It also gives you suggestions on how to enhance your vocabulary, eliminate clichés, vary your sentence length, etc. To use ProWritingAid, you can sign up for an account and copy and paste your content on the tool. You can then see the ProWritingAid suggestions on the right side of the screen and apply them as you wish. You can also install ProWritingAid as a browser extension or a desktop app and use it as you write.

These are some of the tools that you can use to proofread and edit your content. You can also use tools like Copyscape or Quetext to check your content for plagiarism and originality before you publish it.

Conclusion

If you follow these seven steps and use the tips and tools that I have provided in this article, you will be able to create SEO content that ranks well on search engines and attracts organic traffic.

I hope you found this article helpful and informative. If you have any questions or feedback, please feel free to leave a comment below. And if you want to learn more about SEO content writing or digital marketing in general, please subscribe to my blog or follow me on social media.

Thank you for reading and happy writing!

FAQs

What is SEO content?

SEO content is online content that is designed to rank well in search engines and attract organic traffic. It is also content that provides value to the readers and answers their questions or needs.

How long should SEO content be?

There is no definitive answer to how long SEO content should be. It depends on various factors such as the topic, the keyword, the search intent, the competition, etc. However, a general rule of thumb is that SEO content should be as long as it needs to be to cover the topic comprehensively and satisfy the user's query. According to some studies , the average length of the top 10 pages on Google is around 1500 words.

How often should you update your SEO content?

You should update your SEO content whenever there is new information or changes that affect your topic or keyword. Updating your SEO content can help improve its relevance , authority, and freshness of your page and boost its ranking and traffic. According to some studies , updating your old content can increase your organic traffic by up to 111%.

How do you measure the success of your SEO content?

You can measure the success of your SEO content by using various metrics and tools that track and analyze your content performance. Some of the most common metrics and tools are:

Ranking: Ranking is the position of your page on the SERPs for your target keyword. You can use tools like Google Search Console, Ahrefs, or Moz to check your ranking and see how it changes over time.

Traffic: Traffic is the number of visitors that come to your page from search engines or other sources. You can use tools like Google Analytics, Ahrefs, or Moz to check your traffic and see how it varies by source, device, location, etc.

Engagement: Engagement is the level of interaction that your visitors have with your page. You can use tools like Google Analytics, Ahrefs, or Moz to check your engagement and see how it differs by metrics such as bounce rate, time on page, pages per session, etc.

Conversion: Conversion is the action that you want your visitors to take on your page, such as subscribing, buying, downloading, etc. You can use tools like Google Analytics, Ahrefs, or Moz to check your conversion and see how it relates to metrics such as goal completion rate, conversion rate, revenue, etc.

What are some examples of good SEO content?

Some examples of good SEO content are:

by Backlinko: This is a comprehensive guide that covers everything you need to know about SEO in 2021. It ranks well for keywords like "SEO checklist", "SEO checklist 2021", etc. It has a clear and catchy title tag, a concise and compelling meta description, a short and descriptive URL, a well-structured and informative content with headings, subheadings, bullet points, images, etc., a strong call-to-action at the end, and a lot of internal and external links.

by HubSpot: This is a useful resource that provides various statistics and data related to marketing in 2021. It ranks well for keywords like "marketing statistics", "marketing statistics 2021", etc. It has a simple and relevant title tag, a brief and enticing meta description, a clean and easy-to-read URL, a well-organized and updated content with headings, subheadings, tables, charts, etc., a clear call-to-action at the end, and a lot of internal and external links.

by Neil Patel: This is an in-depth tutorial that shows you how to start a blog from scratch in 2021. It ranks well for keywords like "how to start a blog", "how to start a blog in 2021", etc. It has an attractive and specific title tag, a detailed and persuasive meta description, a long and keyword-rich URL , a well-written and engaging content with headings, subheadings, images, videos, etc., a strong call-to-action at the end, and a lot of internal and external links.

These are some of the examples of good SEO content. You can use them as inspiration for your own content and see what makes them rank well and attract traffic. 44f88ac181